
By: Dawit Astatike
Addis Ababa( Ethiopia Today), August 31, 2023 Itel, the global leader in smart life, has officially announced the imminent arrival of its flagship curved-screen smartphone, the Itel 523+.
The Itel S23+ is poised to revolutionize the smart phone experience with its cutting-edge technology and innovative features.

The latest Itel S23+ has a remarkable 6.78-inch FHD+ AMOLED curved screen, which takes visual excellence to new heights. The screen’s 59-degree curvature creates a mesmerizing visual experience that wraps around the edges, immersing users in their content. Boasting an impressive 93% ultra-high screen-to-body ratio, this curved screen provides immersive views that captivate the senses.
The unveiling event included activities to showcase the phone’s impressive features, including an A-powered camera, display processor, and fast-charging battery. Attendees were treated to product presentations that enabled them to experience the phone’s high capabilities by product specialists. Itel Mobile has operated in the Ethiopian market under Transsion Manufacturing plc, one of the leading mobile phone manufacturers in Ethiopia.
“Our mission at Transsion has always been to bridge the digital divide by making innovative technology accessible and affordable to all, says Genene Azene, Legal Director at Transsion Manufacturing Plc.
With the unveiling of the Itel S23+ smartphone, we are taking a significant step towards transforming the lives of Ethiopian consumers.
Furthermore, the incorporation of in-display fingerprint technology adds to both convenience and security, while Corning Gorilla Glass 5 provides a superior touch experience and safeguards against accidental drops.
Mr. Eamon Jia, Brand Manager of Itel Moblle Ethiopla, expressed his excitement about the unveiling event, stating: “We are thrilled to umvei! the S23t. As a brand, Itel Mobile Ethiopia has always strived to exceed customer expectations by offering user-friendly devices that are accessible to all. With the S23 Plus, we continue to deliver on this promise, providing cutting-edge technology at an affordable price point. We believe that the S23 Plus will redefine smartphone experiences and empower our consumers with the features they desire.”
The Itel S23e redefines storage capabilities with up to 16 GB of EF RAM and 2 substantial 256GB of interlaced storage. Its innovative Extended RAM technology leverages an additional 8GB from the ROM, enabling smooth transitions between as many as 20 background apps. This guarantees seamless and efficient multitasking, even during resource-intensive activities.
Equipped with an 18W fast charge and a powerful 5000mAh battery, the tel523+ ensures a quick charge time and quick battery replenishment. With a full charge in the first 2 hours, users can work without interruption.
The camera system features a 32 MP A! Selfie lens accompanied by a remarkable 5 MP portrait camera to capture moments in exquisite detail. With an f/5.6 aperture, the camera maximizes high-speed intake,
resulting in clear and vibrant photos even in low light conditions. The revolutionary eye-tracking mode guarantees that no moment goes unnoticed, facilitating the capture of impeccable portraits. Moreover, the Portrait Ute feature takes your portrait photography to new heights by offering a suite of personalized options to meticulously enhance every aspect of your photo, from skin tone to facial features and face shape.
The unveiling of the Itel S23+ exemplifies Itel’s unwavering dedication to R&D as well as its commitment to meet the evolving needs of consumers in emerging markets.