By Nakchew Ayele
Addis Ababa( Ethiopia Today): April 2, 2023 MultiChoice Ethiopia has unveiled a catalog of more world-class sports, popular titles, and much-loved content for the year ahead while celebrating its content day on March 31, 2023.
The new suite of content is unveiled in the presence of media, influencers, and industry partners at the Urban Center Hall in Addis Ababa.
MultiChoice offerings in each respective market include a plethora of homegrown, home-written, and home-produced shows scheduled for regional channels such as Abal TV, Africa Magic, Mzansi Magic, Akwaaba Magic, Maisha Magic, and Pearl Magic Prime. Kwenda Magic, Maningue Magic, and Zambezi Magic
MultiChoice has invested heavily in local content across Africa, invigorating the film and television industries and discovering new talent, aiming to play a positive role in growing Africa’s creative industries into vibrant economic powerhouses.
The company has also launched the MultiChoice Talent Factory, an educational and experiential learning program designed to provide a platform for African creatives to learn, develop their talent, and connect with each other.
The hyperlocal approach pushes to create local channels in over 10 African countries, impacting the lives of people, businesses, and the economy by working with industry professionals in each country to create channels with the local customer in mind, the press release reads.
This year, the company added more local channels in African languages, such as Amharic, an Afan Oromo-dubbed “Abol Madii,” and new shows from Abol TV and Abol Duka, in addition to the current premiers Adey, Derash, Askuala, Sorene, Agarochu, etc.
Ende And, Afaf, Gize, Quchit, Dagmawi, Ye Qesar Dinaroch, Agafari, Abol Village Millionaire, Sewur, Salonu, and Ye-beir Sim will be the new shows that will be premiering soon.
We’re proud of our latest content offering,”” says Fhulufhelo Badugela. MultiChoice Africa’s CEO adds that initiatives like the MultiChoice Africa Accelerator Program and the MultiChoice Talent Factory give a head start in producing relevant content across B2B and B2C platforms.
The MultiChoice approach of creating relevant local content for its markets has seen the broadcaster produce more than 6,000 hours of local content in the past financial year, in 40 languages, across 50 countries, and reaching more than 100 million people every day.
“Our content is about giving our viewers what they want on a range of convenient technology platforms with ease of access and real value for money,” says Gelila G. Michael, Managing Director of MultiChoice Ethiopia.
MultiChoice currently has a subscriber base of 21 million.